The former Gates Rubber Factory was a Denver landmark for more than 85 years as the home of the Gates Corporation. The site will continue to be a significant asset for the city of Denver as it is redeveloped into a destination point with residential, office, retail and entertainment venues, as well as access to an RTD light-rail station and park-n-Ride.

In February 2006, Joseph Freed and Associates LLC was selected as the "vertical developer" for 24 acres of the Gates site. They will bring their expertise from other transit-oriented developments they have done in order to realize Cherokee's vision for a vibrant mixed-use community that will include residential, office, retail and entertainment destinations, and easy access to the RTD light-rail station.

In December of 2001 Cherokee Investment Partners purchased the 50-acre property through Cherokee Denver, a Denver-based affiliate with expertise in clean-up and redevelopment of environmentally distressed properties. Cherokee is cleaning up the site, removing the pollutants caused by almost a century of industrial use, and replace the 12 buildings that have not been used in more than a decade with a vibrant mixed-use community.

To that end, Cherokee rezoned the property to TMU-30, a new zoning code for the City of Denver which Cherokee and the surrounding community helped to establish. The rezoning was a tremendous team effort involving partnerships between Cherokee, community stakeholders and public agencies. TMU-30 zoning enables the property to be developed with the appropriate density and mix of uses to maximize utilization of the adjacent RTD light rail station and create an urban community that is an exciting destination.

In 2005, the General Development Plan and Urban Design Standards and Guidelines were approved, allowing for the design, approval and construction of buildings, streets and parks.